Who Are The "Big Six" Advertising Agencies Of The World?
If You're A Creator or Manager, You Should Know These Names
Dentsu - 株式会社電通 Kabushiki-gaisha Dentsū or 電通Dentsū for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo.
Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu bought Aegis in 2012 and formed Dentsu Aegis Network, which is headquartered in London and operates in 145 countries worldwide with around 45,000 employees.
Dentsu Aegis Network is made up of 10 global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, Accordant, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
Dentsu Aegis Network rebrands as Dentsu International in October 2020.
Havas - A French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world. Havas consists of three main operational divisions:
Havas Creative Group (including Havas Creative, Arnold Worldwide and a range of other agencies)
Havas Media Group (including Havas Media, Havas Sports & Entertainment and Arena Media).
Havas Health & You (including Havas Health Plus)
The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations and innovation consulting (Havas Blockchain).
Interpublic - An American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. Considered a “Top Four Agency” globally. Michael Roth is the company's CEO.
Omnicom - An American global media, marketing and corporate communicationsholding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services.
The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.
In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. The company employs more than 77,000 employees in over 100 countries worldwide.
Publicis Groupe - A French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.
Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients.
WPP - A British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is considered the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, Essence Global, Finsbury, Grey, GroupM, Hill+Knowlton Strategies, Kantar Group, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.